Sneaky advertising and does it matter?

So, I got this low carb, wheat free baking book and I started analyzing the recipes, as I've mentioned. One of the disappointments I had with the book was the lack of nutritional information. Since I do try to keep track on caloric intake as well as keeping it low carb, this information is important. And since this isn't standard fare, I can't just look up something similar to get an idea of the calories. Thus, I have been painstakingly figuring the recipes out. Fortunately, the cookbook author is working on the nutritional information for the website, but for now, it's doing it the hard way.

While I was looking things up, I discovered something a bit puzzling. I started talking about it with my husband and we did some more investigation to figure it out.

See, here's the deal. You see this product (and not just this product, but all similar products) say that it is zero calorie per serving.

My thoughs on it were, "Well one of these little packets contain less than one calorie, so calling it a zero calorie food is not 'lying' as it's less than one, right?"

Well, if you delve a little deeper, you will find that one cup of this sweetener is 96 calories. Me, totally unscientifically, was like, well, that's because it's more than one serving, so "OK, it adds up." My husband, totally scientifically minded said, "Wait a minute this doesn't add up. Are you sure you saw that right? 96 calories in 24 grams? That would mean 2 calories per serving/teaspoon./half a gram."  Well, that's not zero calories!

Then a quick search on the internet gets us to this. Anything that is less than 5 calories per serving can be called zero calories on packaging in the US.

Energy (caloric) content Sucralose has no caloric content, and Splenda products have a lower caloric content than sugar. The actual caloric content of a single-serving (1-gram packet) of Splenda is 3.36 calories, 31% of the calories of a single-serving (2.8-gram packet) of granulated sugar (10.8 calories). In the United States, it is legally labelled "zero calories"; U.S. FDA regulations allow this "if the food contains less than 5 calories per reference amount customarily consumed and per labeled serving". Further, Splenda contains a relatively small amount of sucralose, little of which is metabolized; virtually all of Splenda's caloric content derives from the dextrose or highly fluffed maltodextrin "bulking agents" that give Splenda its volume. Like other carbohydrates, dextrose and maltodextrin have 3.75 calories per gram.

And here's the legal code. Read number 4 a i.

The worst part is, there is no mention of this anywhere on the Splenda site. Nowhere. Even on their big bags of Splenda (or the generic variations). The bag says, even with it's obviously used for baking, "serving size 1 teaspoon." But.... to be fair, it also states on a bag of sugar  one teaspoon as a serving size. In this case, a teaspoon of sugar is 15 to 16 calories (it's in between - some bags say 15. Some say 16).

The difference is here: I can fairly accurately compute what a cup of sugar has for calories. I can find the calories by weight or I can find it by volume.

If I do weight, 1 teaspoon of sugar is approximately 4 grams (4.2 to be more precise). 4 grams of sugar in a teaspoon. 200 grams in a cup. So with some simple math of 50 times either 15 or 16 I can find that there are between 750-800 calories per cup. Nutritional calorie counters will give you 774 - almost precisely in the middle of those two numbers.

If I compute volume, then there are 48 teaspoons in a cup. So, 15 or 16 times 48 gives me 720 to 768 calories. Not quite as accurate as by using weight (and we all should know volume measurements are always less precise than using weights), since the actually number is 774, but it gives me a close number.

Now lets do the same with Splenda.  0 calories in .5 grams or one teaspoon. Packets that are one gram or 2 teaspoons also state 0 calories. There are 24 grams in a cup of splenda (had to do some digging around the internet for that info). Let's compute the calories then, shall we?

.5 grams to 24 grams. That's approximately 50 times the weight, so 50 times 0 equals zero. Now let's do  volume. 1 teaspoon is 0 calories. so 48 teaspoons times zero calories equals 0 calories.

I could use 5 cups of splenda and by the nutritional information on the bag/box, that would still equal 0 calories. When in reality it equal 96 calories for one cup and 480 calories for 5 cups.

Now, to give Splenda a break. The calories are significantly less than using sugar. I made low carb thumbprint cookies on Saturday. It called for 1.5 cups of Splenda, which I now know is 144 calories. The recipe made 24 cookies. So, there were 6 calories of sweetener per cookie and 1 added gram of carbs from the Splenda. If I were using sugar, that would have been 48 calories of sugar for each cookie and 8 grams of carbs.

But it's the principle of the thing that bugs me. Totally bugs me.

Are other sweeteners off the hook? Well, the only other sweetener I can readily get and I don't object to the taste is Stevia (also known as Truvia) Let's see.

Stevia: I have no idea. There is not a single site that lists it as having calories, but do they have to? It hasn't been around long enough in the US to get as scrutinized. I think I might email them and see their response as my guess is that the answer will not be zero calories for a cup of stevia! (and I did just send off an email. Let's see if I ever get a response.)

It states zero calories on the box, but what does that really mean, especially since it has 3 grams of carbs from Erythritol per serving? Know what erythritol is? Sugar alcohols. There's a lot of debate about sugar alcohols too, but erythritol is not one of the culprits that can cause stomach upset in some.

A quick additional look and I see that you can by erythritol plain (not also with stevia) and honestly, that looks even more appealing. But again, is it really zero calories?

Or am I asking the wrong questions? Does it really matter if something is low calorie versus no calorie? If' I'm using it to replace sugar in a recipe to stop the insulin response, does it matter if it has 6 calories and 1 gram of carbs per serving in those cookies I made on Saturday? When the alternative of sugar would have been 48 calories and 8 grams of carbs per cookie?

Will buying something truly no calorie (if it is no calorie) make much of a difference?

But can I still be buggered that they can state something has zero calories when it can have up to 5 per serving?

I'm hoping maybe I've learned my lesson with sugar

I have now had three 'run-ins' with sugars that have left me fatter, feeling icky, and addicted to getting MORE sugar.

First run-in was Christmas 2011. I took 3 weeks off - mid-December through the first week of January. I enjoyed all the goodies I wanted and I thoroughly enjoyed. I didn't make it to the gym much either - only getting there like twice in 3.5 weeks. In that time I gained 14 pounds (about 7 of which was water weight). It took me about 2 months to lose the rest of that weight.

Then, this summer we went on vacation to Croatia for a month. It really would have been impossible to eat grain/sugar free for that time as everyone eats bread there - and mostly white bread. Even their "dark" bread is mostly white flour. Plus, when you are on vacation, a lot of enjoyment is eating the local food. So, I gained 14 pounds there. Again, about 7 of that was water weight. It took me 2 months to take off the remaining weight.  Then, I just got too stressed and time crunched.

I was still going to the gym about 3-4 times a week (two of which being strength training), but I was way too stretched. I had two part time jobs which equalled to over 30 hours a week. Then I had physical therapy 2 hours week (throw in driving and that's another hour). Then, my younger son had three therapies a weeks and with driving that was another 8 hours a week. I was keeping up the house, cooking, cleaning, etc. It was a full-time job PLUS. And I was sleep deprived. Sleep deprivation equals bad food choices, so I was eating more sugars than I should have.

I started to get back on track (but had put on 10 pounds) and then the holidays hit and add to that I got a cortisone shot for my shoulder injury which temporarily affects how I process sugar. Put the holidays and stress and all of that together and I didn't even try to resist the cookies, etc.

That 'unhinging' led to me gaining 30 pounds total. And worse, I felt bad. I had no energy and I felt down in the dumps.

I got myself together, dropped a quick 5 pounds of water weight and now it's back to work to lose the 20 pounds I've gained this fall plus the 5 I hadn't lost yet this late summer.

I have to ask myself, as now I feel better that the sugars are out of my system, "Was the freedom to eat the sugary treats worth it?"  Those sugars do more to me than make me fat. They make me feel BAD and worse, I feel out of control as my brain finds it hard to resist sugar when it's pumped full of sugar. It truly is an addiction. And I swear it gets harder and harder to resist each time I indulge in having off days.

I'm hoping these three huge learning moments have really taught me something permanently - that sugary treats are never worth it. They are bad for me on so many levels.